SurveyLegend vs SurveyMonkey: Which survey tool is right for you?

Quick answer: SurveyLegend is an online survey platform for people and businesses of all sizes that makes beautiful, on-brand, mobile-first surveys without coding or design skills. It’s our winner overall for most people, but SurveyMonkey is well suited to larger organizations that need its extra firepower. SurveyLegend offers professional survey design, multiple question types, AI analytics, real-time reporting, and much more. SurveyMonkey is a capable platform with many of the same features for businesses, but it follows a ‘freemium’ model.

Editor’s note: This article is a summary of publicly available product information and verified third-party user reviews. We did not test these platforms ourselves. Rankings and recommendations reflect our editorial assessment and are subjective.

SurveyLegend vs SurveyMonkey comparison

Feature

SurveyLegend

SurveyMonkey

Design

70+ professionally designed themes, custom colour, fonts, and images

Good survey design with less flexibility

Ease of use

Drag-and-drop builder, AI survey creation

Easy to use, more tools = more clutter

Question types

20+ question types, branching + skip logic

Question bank, complex logic (higher plans)

Branding & White-label

Good white-label and branding capabilities

Basic white-label on higher-tier plans

Mobile experience

Optimised experience for mobile-first surveys

Optimised for all devices

Analytics & AI

AI analytics, real-time reporting, data visualisation

AI features like data analysis and more

Support

Help Centre, support

Extensive enterprise support

Design

Design is where SurveyLegend comes to the fore. White-label options are available on paid plans. Great visual appeal helps users complete tasks more successfully, according to Nielsen Norman Group. SurveyMonkey uses a more functionally led approach. Its templates take a more functional approach that some users find less visually striking.

Winner: SurveyLegend

Ease of use

Both tools are easy to use, but in different ways. The drag-and-drop builder in SurveyLegend is very user-friendly and can be learned quickly. The AI survey generation makes creating surveys even easier. SurveyMonkey also has a user-friendly builder, but its larger feature set results in a more cluttered interface.

Winner: SurveyLegend

Branding & white-labeling

Here’s another section where SurveyLegend is a strong option! Especially when you’re looking at branded surveys. It offers custom themes, logos, colours, and white-labeling on select paid plans. According to Marq’s Brand Consistency Report, 77% of marketing leaders say branded designs are critical for company growth. SurveyMonkey follows strongly behind, offering various useful branding features. However, most of them, unfortunately, are only available on higher-tier plans.

Winner: SurveyLegend

Support

SurveyLegend provides a knowledge base and customer support based on your plan. SurveyMonkey also has extensive help documentation and stands out for its enterprise support.

Winner: SurveyMonkey

Integrations

SurveyLegend has integrations with Google Sheets, Mailchimp, Salesforce, and also offers webhooks and API access. This should be enough for most businesses.

SurveyMonkey has more powerful integrations for enterprises, making it the better option for them.

Winner: SurveyMonkey

Pricing

SurveyLegend has a free plan. Its paid plans start at $19/month ($15/month billed annually). Higher tiers have AI questions, branding, exports, etc.

SurveyMonkey also has a free plan. But most nice things require a subscription.

SurveyLegend is the best value for most businesses.

Winner: SurveyLegend

Who should use which?

Choose SurveyLegend if you:

  • Want a beautiful survey maker
  • Value strong branding options
  • Like a straightforward drag-and-drop survey maker
  • Want a mobile-first design
  • Want AI-powered tools
  • Want great value for money

Choose SurveyMonkey if you:

  • Run a larger business
  • Need enterprise-grade admin options
  • Want access to a larger number of enterprise integrations
  • Already use it across your company

Frequently Asked Questions

How does the pricing of SurveyLegend and SurveyMonkey compare?

Both platforms have free plans. However, the premium plans are as follows: SurveyLegend’s paid plans start at $19/month ($15/month billed annually), while many advanced SurveyMonkey features require a higher-tier subscription.

Which is more user-friendly?

SurveyLegend is more user-friendly for beginners. It offers a better drag-and-drop experience than SurveyMonkey. Simplicity is a core usability principle, according to Nielsen Norman Group.

Do people still use SurveyMonkey?

Yes. SurveyMonkey is still widely used, particularly by larger organisations that need its enterprise features and integrations. For most small and mid-sized businesses that want polished, on-brand surveys at a lower price, SurveyLegend is the better-value choice.

About SurveyLegend: SurveyLegend is an online survey platform for people and businesses of all sizes. Its drag-and-drop builder, 70+ professionally designed themes, 20+ question types, logic and branching, AI survey creation, and real-time analytics let anyone build beautiful, on-brand, mobile-first surveys, forms, and polls without coding or design skills. It holds a 4.4/5 rating across 562 G2 reviews and is used by teams at brands including L’Oréal, Harvard, PayPal, and Sony.

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